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Heartland Market

"Fresh Finds. Friendly Faces"

About Us

Heartland Market, situated in Riceville, IA, serves as a premier discount grocery destination for residents of Mitchell and Howard counties. Dedicated to making grocery shopping more affordable, we offer a broad selection of products that include meats, cheeses, ice cream, and more. Additionally, we feature a variety of cosmetics, toys, and other overstock items from popular brands. Our innovative Heartland Market Mobile Unit allows us to conveniently extend our services across northeastern Iowa. Visit us today to explore our outstanding selection in Riceville or check our schedule to find out when we'll be in your neighborhood!

Areas Served

Mitchell County, IA | Howard County, IA | Riceville, IA

What We Offer

Our Specialties include:

Discounted Groceries

Our Services include:

At Heartland Market, we’re more than just a grocery store—we’re your neighbors, your friends, and your go-to destination for everyday essentials. We proudly offer a wide selection of fresh produce, quality meats, pantry staples, and locally sourced goods, all with the personalized service you’d expect from a hometown store. Whether you're picking up a quick dinner, stocking up for the week, or just stopping in for a friendly chat, our team is here to make your shopping experience easy, welcoming, and convenient. We’re committed to serving Riceville and the surrounding communities with heart, integrity, and a smile—because that’s what neighbors do.
Our innovative Heartland Market Mobile Unit allows us to extend our reach across northeastern Iowa, bringing fresh food and essential items directly to surrounding communities. Whether you're shopping in-store or visiting our mobile unit, you’ll find the same friendly service, locally sourced products, and commitment to excellence that define who we are. We’re here to make your life easier—wherever you are.

Our Products include:

Ice Cream
Frozen Yogurt
Meat
Cheese
Groceries
Beverages
Snacks
Games
OTC Medications

Testimonials

On 3/19/2026 Luke Timmerman had this to say:
Great frozen yogurt, low prices, and a great peanut butter selection!

On 12/29/2025 Debbie Chase had this to say:
Love this store, great prices, variety and helpful people!

On 1/29/2025 Ivan Delint had this to say:
BEST rice in town, 5/5

On 12/22/2023 Todd Koehn had this to say:
Great Discount store with great prices!

On 3/28/2023 John Malta had this to say:
They have a wonderful variety of stuff and it is well organized.

Contact Us

Heartland Market
102 W Main St Riceville, IA 50466
Phone: (641) 985-2834
Email: heartlandmarketllc@gmail.com

Where To Find Us

Payment Types Accepted

Visa, Discover, American Express, Food Stamps, EBT Food Only, Personal Checks, MasterCard

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 9:00 AM - 6:00 PM
Tuesday: 9:00 AM - 6:00 PM
Wednesday: 9:00 AM - 6:00 PM
Thursday: 9:00 AM - 6:00 PM
Friday: 9:00 AM - 6:00 PM
Saturday: 9:00 AM - 5:00 PM

FAQ

Can I purchase groceries at your store?

Yes, we have a selection of groceries available for your everyday needs.

Do you offer over-the-counter medications?

We provide a selection of OTC medications for general health needs.

Are games available for purchase?

Yes, we have a collection of games for entertainment and fun.

Where is your store located?

Our store, Heartland Market, is located at 102 W Main St, Riceville, IA 50466. We invite you to visit us for all your grocery and daily needs!

What are your regular business hours?

Our store is open Monday through Friday from 9:00 AM to 6:00 PM and Saturday from 9:00 AM to 5:00 PM. Please call for holiday hours as they may vary.